"I questioned how land can be defined by scattering 24 large billboards of the signer Ahlam across a deserted landscape in Jeddah. The day before the installation I posted a location and stated this location would lead you the land of dreams. I wanted the viewer to come with their own notion and interpretation of their land of dreams and then be subjected to Ahlam scattered across an empty plot of land. Ahlam is one of many central pop figures in Arab culture; she comes with her own connotations and meanings, all obtained through her career as an Arab pop singer."